Alpine skiing – Swiss-Ski and Sunrise UPC partners from the 2022/2023 season


After the announcement of the withdrawal of Swisscom, main sponsor of Swiss-Ski for 20 years, the Swiss Ski Federation signed a pact “of at least ten years” with Sunrise UPC.

Lara Gut-Behrami and the Swiss-Ski athletes will have a new outfit from winter 22/23.

Johann Groder/Expa/freshfocus

After the announcement of the end of engagement of Swisscom on Monday, a partner of Swiss-Ski for 20 years, the Swiss Ski Federation announced on Tuesday that it had found a new main sponsor: Sunrise UPC. The partnership is planned for “at least ten years”.

“The fact that we have succeeded in concluding this partnership, which is extremely beneficial for both parties, illustrates the great importance of snow sports in Switzerland. Sunrise UPC will give us new impetus in various areas. We look forward to these new opportunities, ”said Urs Lehmann, President of Swiss-Ski, in a statement.

Swiss tradition

«Snow sports are part of Swiss tradition and the combination with world-class competitive sports perfectly matches our positioning. Thanks to the partnership with Swiss-Ski, we are even closer to our customers with even more emotions», underlined André Krause, CEO of Sunrise UPC, which notably has a partnership with Roger Federer.

Sunrise UPC’s sponsorship activities will also cover eventsIt’sWorld Cup events in Switzerland, the next generation and thes sleisure ports in all regions and Swiss-Ski athletes.


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