Alexa starts on smart TVs with LG’s webOS

Amazon’s voice assistant Alexa is making her debut on third-party smart TVs that use LG Electronics’ WebOS operating system. These include manufacturers such as Advance, Blaupunkt and Eko as well as Original Design Manufacturers (ODM) such as Ayonz, Dualshine or Konka. Amazon wants to make the technology available to even more viewers.

LG’s in-house ThinQ AI and speech recognition technology enables voice control with the so-called “Magic Remote” function. The feature works by pressing a button on the Amazon Prime video button, then commands can be spoken into the Magic Remote. For example, the user can regulate the volume, change programs, play music or control the smart home.

“The addition of Amazon Alexa to the extensive list of webOS functions will further improve the user experience and further increase the value of our growing smart TV ecosystem,” explains Jung Sung-hyun, Head of Content Services at LG Home Entertainment Company. TV manufacturers as well as developers and customers would benefit from the implementation.

Alexa integration is expected to be activated in North America from the third quarter of 2021. Other regions such as Europe and Asia are to follow, according to the company. The exact date of the introduction of this function in Switzerland will be announced at a later date.

By the way: Amazon’s voice assistant Alexa has also been available in Switzerland and Belgium since June 2021. More information is available here.

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