Aleph Holding, a new Argentine unicorn worth US $ 2,000 M: what the firm does

The Argentinian Gaston Taratuta He decided to leave his job in a dependent relationship to start his career as an entrepreneur. With $ 5,000 in your pocket, founded more than 20 years ago an advertising company called Aleph Holding and today it met a milestone: His firm plans to go public in New York in 2022 and has already achieved a valuation of US $ 2 billion, making it the seventh Argentine unicorn.

Recently, the Argentine digital media company announced that sold stakes to Capital Partners, a private equity firm, for $ 470 million. According to the company, this fundraiser will allow existing employees and shareholders to sell shares.

This transaction raised the company’s total valuation to US $ 2 billion and, according to sources close to the matter, Aleph is preparing to hit the New York Stock Exchange in early 2022.

However, before his first public offering, Argentine businessman Taratuta says that much remains to be done and clarifies that they will continue to expand their offerings on a global scale before that happens.

The company has been profitable for several years and was not looking for new capital to finance its growth. Instead, This fundraiser will allow existing employees and shareholders, including founder and CEO Gastón Taratuta, to sell shares. Notably Sony, the Sony technology company, it also owns 10% of the shares of the company.

Unicorn status

Argentine companies that managed to achieve unicorn status.

The unicorn concept aims at technology companies, which were founded by entrepreneurs with less than 40 years So what they reached a valuation of more than US $ 1 billion.

In Argentina, the companies that have already achieved the status are Mercado Libre, Globant, Despegar, OLX, Auth0 and Vercel.

Today, Aleph was revalued at $ 2 billion and made the list.

These Argentine firms stand out for expand by leaps and bounds in the market and because they are able to adapt to adversity. On the other hand, they are also recognized for their returns in the market: this year, Mercado Libre, Globant and Despegar increased their turnover in dollars by 100% and, therefore, had positive returns for their shareholders and investors.

This is also the case with Aleph: Taratuta’s company generates 90% of its income outside the United States and, according to internal company data, They estimate to bill more than US $ 1 billion in 2021.

What aleph does

It’s a advertising company holding encompassing Internet Media Services (IMS), the social content agency Social Snack; the API technology platform for Twitter Wise Blue; and Httpool, an advertising company.

The company’s business model is based on offer marketing tools, social media management and digital advertising to large companies to target new markets.

In short, the companies that make up Aleph develop algorithms to optimize accounts, marketing campaigns and digital advertisements and they help, finally, to boost the sales of a business.

These artificial intelligence and deep learning algorithms also allow automate prices, control user volume and maximize advertising efficiency, among others.

According to company data, they serve more than 10,000 advertisers.

Your company’s operations expand to more than 5,000 clients and 60 markets globally. In total, 700 people work and have more than 20 strategic clients such as Facebook, Twitter, LinkedIn, Snapchat, Spotify, Warner Music, Twitch, EA Games, and more.

Taratuta’s relationship with Marcos Galperin


The founder of Mercado Libre, Marcos Galperin, has a relationship with Taratuta for more than 20 years. He considered him on several occasions “a great entrepreneur who never lowers his arms.”

In this vein, yesterday, the businessman celebrated Aleph’s success and his imminent arrival on the New York Stock Exchange in 2022 through his official Twitter account.

“This is epic. Congratulations Gastón! Clear example of the motto, persevere and you will succeed”Galperin tweeted.

Tuit de Galperin.


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