The expansion of the German retailer Aldi into the city centers continues. Now he is opening a branch in a prime location in the city of Zurich – and pulling the competition right in front of his nose.

24.11.2021, 13:3325.11.2021, 07:40

Stefan Ehrbar / ch media

Soon home of an Aldi: the Zurich-Stadelhofen train station.Image: sbb

The German discounter Aldi wants to expand into Swiss city centers. He is paying “special attention” to this, wrote the media office last week at the request of CH Media. “We want to grow especially in Geneva and Zurich.” Aldi had already opened a two-story branch there in the summer near Bahnhofstrasse. Now the next trick follows.

Aldi will open a city center branch at Zurich’s Stadelhofen train station in District 1, not far from Sechseläutenplatz and the opera house. This comes from a building application that was published in the city’s official gazette on Wednesday. Aldi is replacing the Asian restaurant Mishio of the catering group ZFV, which ceased operations at the end of August.

For the first time, Aldi is in a larger train station

The new branch is not only special because it is in the best – and more expensive – city center location. It will also be the first Aldi branch in one of the ten largest SBB train stations in German-speaking Switzerland. In the pre-crisis year 2019, around 100,000 people used the Stadelhofen station of the Zurich S-Bahn every working day, which earned it ninth place in the national ranking. Aldi opened a store in Lausanne train station (5th place) in 2018, but the branch is currently closed.

The new Zurich branch is also a direct attack on the orange competition. About 100 meters away, Migros operates a supermarket with a restaurant and take-away options. Aldi is only closer to Coop: The next branch is right in the adjacent building – and thanks to the fact that it is part of the train station, it is also open on Sundays.

Aldi can also benefit from this and sell goods in the new branch seven days a week. The discounter is primarily aimed at the numerous commuters who flock to the city of Zurich every day on the S-Bahn from the Zurich Oberland or the Gold Coast. The opening times are “planned according to the station location analogous to the other shops,” says a spokeswoman. The opening of the rather small branch with around 260 square meters of sales area is planned for spring 2022.

Lidl is also following suit

“As a large part of the Swiss population lives in urban areas and many commuters and travelers are out and about in the city centers every day, it is a logical step for us to offer these people shopping opportunities close by,” says the Aldi media office, explaining its expansion into the centers.

Aldi moves into the building labeled “mishio”.

Aldi moves into the building labeled “mishio”.Image: Google street view

Aldi is not alone in this. The other German discounter Lidl also wants to increasingly penetrate the city centers and will, for example, open a new branch in Zurich’s District 4 (CH Media reported). The battle for the inner cities has only just begun. (bzbasel.ch)

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