Pyaterochka summed up the results of the federal action “Big Tours”, which took place this spring in all the stores of the retail chain. The main prize – a family trip to Dubai to the Motiongate amusement park – was won by Daniil Kesarev from Moscow. He received more than 400 votes in a karaoke contest in the Trolls.Karaoke application for his performance of the song Stytsamen.
Daniel is fond of sports and music, he loves to sing. And the son also adores “Trolls”, his favorite characters are Rosette and Tsvetan. Therefore, when we learned about the competition held by Pyaterochka, we immediately decided to participate, ”says the winner’s mother, Ulyana Kesareva. – We gladly collected a collection of toys and cards, Danya himself scanned them in the application and put them into the album. Each new card became an event! But they decided to take the song for participation in the competition not from the cartoon, but “Stytsamen” by Ivan Dorn. We are very happy about the victory. We are happy that Pyaterochka gave us such an amazing opportunity! We will definitely go to the amusement park with the whole family as soon as the borders open.
Thanks to our Big Tours campaign, millions of families had fun at home with self-isolation, singing their favorite songs or playing a board game all together, ”noted Mikhail Yartsev, Marketing Director of the Pyaterochka retail chain. – At the karaoke competition in the mobile application “Trolls. Karaoke “was answered by a huge number of users, and we are pleased to honor the winner now. I hope that the Kesarevs’ family will go on a trip very soon and it will bring them many unforgettable vivid impressions. I invite all Pyaterochka guests to participate in our promotions, to believe in victory and in the fulfillment of dreams, because miracles do happen.
Almost 15 thousand videos were uploaded to the competition website. More than 6 thousand performances were selected for participation. Let us remind you that the action “Big Tours” started on the eve of the release of the continuation of the story about the brave Trolls – “Trolls. World Tour “. According to the terms, for every 555 rubles in a check, the guests of the shops received a card with a 3D effect depicting the heroes of the film. In support of the action, a mobile application with augmented reality elements was developed. It quickly gained popularity: it was downloaded over two million times. Having scanned the card, the user got access to karaoke tunes of the most famous European and Russian hits. The application allowed you to sing in karaoke, record videos of your performances, use different AR-masks of trolls, save these videos, share them on social networks, call your friends to karaoke battles and receive prizes for winning them.
The full list of winners is published on the website of the federal action “Big Tours”.