More than a third of the top 1,000 cryptocurrency projects – a term that includes both companies and individual tokens – have not published a single new article on their respective websites in 2023.
According to a report According to a May 1 research from blockchain marketing agency Guerilla Buzz — whose clients include the likes of Coingecko and cryptocurrency exchange AAX — a staggering 35.8% of the top 1,000 cryptocurrency projects have not updated their websites with any kind of new content written this year.
Furthermore, the report found that of these 1,000 projects, less than half (49.7%) have published more than 2 new articles by 2023.
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Guerilla Buzz researchers stated that the inspiration for the comparative study came after noticing that “many cryptocurrency companies do not prioritize strong marketing foundations.” Instead, most of these companies choose to focus their efforts on “generating hype for their token sales” and “opt for short-lived growth spurts” rather than prioritizing long-term organic growth.
The article states that the research methodology was “simple” although “laborious.” First, the researchers manually inspected the corresponding website of the top 1,000 cryptocurrency projects to see if they had a blog. From there, they evaluated the number of articles published in the last few years and checked how many new blog posts had been published in 2023.
Of the top 10 crypto projects, BNB Chain de Binance was the clear leader in blogging, with 59 new articles published this year. In second place was Polygon (MATIC) with 36 new posts, followed by Cardano (ADA) con 12.
The document also reveals that the most popular blogging website among cryptocurrency projects is Medium, a free blog hosting website. This is reportedly a practice that has been going on since the days of the 2017 Initial Coin Offering (ICO) craze, where thousands of new projects appeared in the span of a few months, many of which opted for little more than a one-page website, a white paper, and “soaring promises of a technological revolution.”
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In particular, while Medium is still the go-to platform for many crypto project blogs, it may not actually be the best option for companies looking for long-term growth.
“By relying on Medium’s platform, these companies are essentially driving Medium’s traffic and growth instead of their own.” the researchers wrote.
“While Medium’s excellent on-page SEO capabilities and high domain authority may have made it an easy choice for cryptocurrency companies looking to build buzz quickly, this focus on short-term profits may not be sustainable over the long term.” long term”.
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