The kick-off of the 20th edition of the MIM – International Textile Fair, organized by the Moroccan Association of Textile and Clothing Industries (AMITH) and supported by the Moroccan Agency for the Promotion of Investments and Exports ( AMDIE), has just been given this Wednesday, May 10, 2023 in Casablanca, in the presence of the Minister of Industry and Trade, Mr. Ryad Mezzour, the Wali of the Casablanca-Settat region, Mr. Said Ahmidouch, the Governor the district prefecture of Hay Hassani, Mrs. Khadija Benchouikh, the President of the Council of the Casablanca-Settat region, Mr. Abdellatif Maazouz and the President of the Moroccan Association of Textile and Clothing Industries (AMITH), Mr. Anass E Ansari.

The MIM – International Textile Fair is today the perfect business and networking platform for local and international textile players. Focused on the promotion of excellence and the ancestral know-how of Moroccan textile production on world markets, the show, which will be held until May 12, is attended by companies and visitors from all over the world. Indeed, more than 120 exhibitors, mainly representing Moroccan textile and clothing companies, are present there.

For the first time in the history of the show, a pavilion dedicated to Moroccan brands has been set up, where we find, among others, the Partner’s, Hurya, Razana, Giomi, Maestro, Rosabella, Arwa Shop and Arablanco brands.

During this edition, the “Dayem” theme, which represents the vision designed by AMITH for the development of the industry, will focus on market diversification, and sustainable development on the social and environmental levels, as well as the strengthening the value chain and improving the competitiveness of Moroccan textile companies.

The 20th edition of the MIM Fair is being held over an area of ​​8,000 m2 in Casablanca, the economic capital of the Kingdom which enjoys an international reputation for the quality of its textile production. The metropolis, recognized as a major center of the Moroccan textile industry, is home to several textile factories that produce a wide range of textiles, from clothing to home textiles and technical textiles.

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On the sidelines of the show, AMITH is organizing a series of conferences, led by national and international experts, including a conference on the impact of investment on sustainable employment in the Moroccan textile-clothing industry, a panel on the implementation of sustainable purchasing practices in the global textile-clothing industry, a conference on the evolutions and strategies of sourcing (supply) of brands, and finally a round table on how the Moroccan textile-clothing industry is preparing for the move towards circularity.

Photo of Diplomatic Morocco