Coop to expand its logistics center in Aclens

The plant is now accessible via the new cantonal road 177, which links it directly to the Cossonay motorway exit. The current building is being redeveloped. A second building will see the light of day. Upstairs, it will house the administrative department of Coop Suisse romande, currently based in Renens.

This centralization will provide a modern, spacious and close to nature working tool for administrative staff, Coop said in a press release on Monday. More than 300 people will join the approximately 550 current employees at the Aclens site.

The gradual opening of the new building is scheduled for early 2022. The shutdown of the La Chaux-de-Fonds (NE) logistics center and the transfer of employees from this site will take place during the second half of the year. of 2022, specifies Coop.

Series … and men – Excerpt from the “HBO Concept”: A slogan sometimes frowned upon

To accompany the release of my essay “The HBO concept”, I suggest that you reproduce each week a symptomatic extract of the different themes addressed by the book. Today, a critical exercise in criticism itself, which consists in clarifying the contours and redefining a provocative slogan which is so often frowned upon: “It’s Not TV. It’s HBO. “

“” After all these years when HBO’s brand image
aimed to distinguish itself from that of networks, [Jeff] Bewkes and [Chris]
Albrecht made a major concession to the commercial television model: they
opted to broadcast episodes series on a weekly basis. ”

This remark by Christopher Anderson, pointing here
blame the hidden side of the strategic reversal operated by HBO in 1995, says
long on the incomprehension that could arouse the promotional campaign “non-televisual” launched officially by the chain as of the following year. Because the latter
never intended to cut bridges in an unacceptable way with his
medium – in essence, HBO East of television – in the same way as
the directors of the New Wave may have pilloried ” quality
French ” and papa’s cinema in the mid-1950s, they never used it
no less cameras and film to shoot their own films, and
movie theaters to screen them. Furthermore, we have seen that HBO did not have
waited for the year of grace 1995 to (co) produce and broadcast television series
in 30 or 45 minute format, which requires further nuancing of the “concession” to the commercial television model hastily denounced by Anderson.
By his ostentatious liberties and his will to change the face of
American television, it would be fairer to say that HBO is questioning the
TV series asart, most often considered minor in the
journalistic (non-specialized) and academic circles before
cable chain positioning premium in the niche market
of a series that wants to be both adult
and prestigious. “

The HBO concept. Raising the TV series to the level of art, by Benjamin Campion. Presses Universitaires François-Rabelais, coll. “Serial”. 234 pages, 25 €. ISBN: 978-2-86906-680-9.

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Cyclones: Hurricane erases Hawaii island from map

East Island was just a small island in the archipelago of the French Frigate Shoals, which belongs to the US state of Hawaii: It consisted mainly of sand and gravel on a coral reef and was just 400 meters long by 150 meters at its widest point. After all, the islet carried a US radar station until 1952 – and probably existed for up to 2,000 years. But at the beginning of October, hurricane “Walaka” swept across East Island, and now there is no longer, as the “Guardian” with reference to Chip Fletcher from the University of Hawaii reports. The storm had completely eroded the mainland, said Fletcher and his team after comparing satellite images of the region from before and after the storm.

The scientists were in the process of examining East Island and its origins in more detail and last visited it in July 2018. They had expected their research object to exist at least 10 to 20 years before the rising sea level could swallow the island. But its end came much earlier. “The top layer, middle, and underground are completely gone,” Fletcher said to the Guardian. Previously, East Island was the second largest island of French Frigate Shoals with an area of ​​about six football pitches, which lies far at the western end of the Hawaiian island chain. Despite its relatively small size, it was an important resting and breeding ground for seabirds and an important nursery for the endangered Hawaiian monk seals.

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Columbia, an American success story eyeing France

The Hollywood blockbuster Columbia intends to return in force to France. Columbia has had a long-standing presence in ski resorts (Val d’Isère, Chamonix and La Clusaz). A 130 square meter store was opened at the start of the school year near Les Halles free of charge. It is the seventh boutique of the American brand which has set a target of 10 to 15 stores in France within 3 years. “The goal is to meet our customers,” explains Matthieu Schegg, General Manager Europe of Columbia. It is important for the consumer experience to be able to meet the universe of the brand. The idea is also to rejuvenate the brand’s target when it has a family clientele in the brand’s 700 points of sale in France.

The brand has long been successful with a scenario without a hitch. Founded in 1938 in Portland (Oregon) by a family who fled Nazism, the clothing, footwear and equipment business for outdoor sports turned to the Stock Exchange where it was listed in 1998. Gertrude Boyle, daughter of the founder, arrives at the helm on the death of her husband. At 46, she successfully took over the group for almost 20 years, counting on the help of her son Tim, now CEO of the group. However Columbia experienced serious difficulties in the mid-2000s when the brand wanted to diversify towards the general public. “We made strategic mistakes, recognizes Columbia’s general manager Europe. The American product we turned to could no longer find its customers in Europe.” During the period, Columbia reduced the sails in France and closed its Paris store.

“Master the experience”

The brand then directs a plan which enables it to set in motion a positive dynamic. Its turnover in Europe, the Middle East and Africa doubled between 2012 and 2017, going from 150 to 300 million dollars. “Columbia succeeded in making courageous decisions, judge Laurent Thoumine, who directs Accenture’s activities for the trade, fashion and luxury sectors in France. They reorganized the company into teams by brand by setting up a only tool to manage the global back office in just one year. ” However, the vast majority of global turnover of $ 2 billion in 2017 comes from the United States ($ 1.5 billion).

Columbia is surfing on the rise of running and nature sports, while the day hiking universe represents the first sport universe in Decathlon sales in 2017 (14%). The brand also intends to take advantage of the boom in trail running around the world. The brand, positioned mid-range, has sponsored the benchmark competition in the discipline for 4 years, the Ultra Trail du Mont-Blanc.

Salomon wants to surf the running and trail fashion

Columbia’s goal in Europe is to develop in footwear, while 80% of world turnover is generated by sales of textile products. “Our objective is to have double-digit growth in Europe,” explains Matthieu Schegg, while the French market is not dynamic. And for Laurent Thoumine, Columbia’s strategy is a textbook case to follow. “They managed to differentiate themselves with an advertising campaign highlighting the elderly. Then they worked a lot on the consumer experience, both in store and online. Finally they turned to their own stores in order to be able to master the experience. ” Thanks to this, Columbia succeeded in “regaining a brand identity strong enough for it to be valued by the consumer”.

The Hollywood blockbuster Columbia intends to return in force to France. Columbia has had a long-standing presence in ski resorts (Val d’Isère, Chamonix and La Clusaz). A 130 square meter store was opened at the start of the school year near Les Halles free of charge. It is the seventh boutique of the American brand which has set a target of 10 to 15 stores in France within 3 years. “The objective is to meet our customers,” explains Matthieu Schegg, Columbia general manager Europe. It is important for the consumer experience to be able to meet the universe of the brand. The idea is also to rejuvenate the brand’s target when it has a family clientele in the brand’s 700 points of sale in France.

The brand has long been successful with a scenario without a hitch. Founded in 1938 in Portland (Oregon) by a family who fled Nazism, the clothing, footwear and equipment business for outdoor sports turned to the Stock Exchange where it was listed in 1998. Gertrude Boyle, daughter of the founder, arrives at the helm on the death of her husband. A 46 …

First victory for LeBron James and the Los Angeles Lakers – Basketball – NBA

Two days after their very frustrating home defeat after extra time against the San Antonio Spurs (143-142), synonymous with the third consecutive loss, the Los Angeles Lakers have finally started their season. On the road with the Phoenix Suns, LeBron James and his family had no trouble winning a very large victory (131-113) against an opponent who also lost Devin Booker (23 pts at 8/16, 7 rbds , 7 wt) on injury.

The debates were hung for a quarter, the first, dominated by visitors (32-30). Phoenix then dropped completely to be led by 22 points at the break (76-54, 24th). This air gap thus allowed Luke Walton to manage the playing time of his players, LeBron James at the head. A boon since L.A. will chain this Thursday evening against Denver, one of the best teams at the start of the season. After having compiled 19 points (7/16), 7 rebounds, 10 assists and 3 interceptions (without the least stray bullet) in 28 minutes, the “King” watched his young teammates finish the job.

JaVale McGee (20 pts at 8/13, 6 rbds, 4 ctrs), Kyle Kuzma (17 pts at 7/15), Lonzo Ball (12 pts, 7 rbds, 6 pds), Josh Hart (15 pts at 5/8 ), Kentavious Caldwell-Pope (14 pts) and especially Lance Stephenson (23 pts at 10/14, 8 rbds, 8 pds) all contributed to this.

22

Rookie and No. 1 2018 draft DeAndre Ayton improved his points record this season with 22 units (11/14). He also captured 11 rebounds.

Faced with the weak opposition proposed by Phoenix, which never managed to return to the match, Los Angeles also treated its collective statistics: 8 stray balls only, 34 assists and 13 interceptions. Figures that can give confidence to a team that will need several more weeks to find its cruising speed.

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Series … and men – Extract from the “HBO Concept”: Netflix, the new HBO?

To accompany the release of my essay “The HBO concept”, I suggest that you reproduce each week a symptomatic extract of the different themes addressed by the book. Today, deciphering the communication and strategic positioning of a new self-proclaimed competitor: Netflix.

“January 29, 2013. At
three days of the launch of Netflix’s first original series (the very
expected House of Cards), Reed Hastings drops one of these sentences
sibyllines he likes so much: ” Our goal is to become HBO before
the reverse does not happen. “It is therefore difficult to imagine in which
measures the ambitious CEO of the leader of the American video market in streaming
(and future giant of global SVOD) is about to invest in
production of original series, no longer content to acquire content
preexisting. But one thing is certain: its objective is certainly not to
to seek a place in the sun without playing with elbows to achieve it.

His speech detonates indeed quite clearly compared to
one held by one of the three founding fathers of HBO (with Gerald Levin and Frank
Biondi), Michael Fuchs, in front of the feverish members of the Satellite Broadcasting
and Communications Association
(SBCA) in 1993:

” We are not looking […] to replace us, but to come in
lucrative complement of technologies already in place. […] The era that is opening has
not intended to replace the previous one, but to aggregate there. The FM band does not have
killed the AM band; television did not kill radio; the cable didn’t kill the
terrestrial television; the VCR didn’t kill pay TV. The
cake gets bigger, that’s all. ”

In
the logical continuation of these words focused on living together rather than on
each for himself (and whose degree of sincerity ultimately matters little),
one could add that SVOD is not going to kill pay television anytime soon.
But this does not seem to enter the way of thinking of the leaders of
Netflix, starting with Reed Hastings who prefers to pose immediately, even before
to have officially launched its first original series, the terms of a
“epic” fight which cannot be fought until the last round without making
shed blood. For an introduction intended to put its competitors
under pressure, it was successful. “

The HBO concept. Raising the TV series to the level of art, by Benjamin Campion. Presses Universitaires François-Rabelais, coll. “Serial”. 234 pages, 25 €. ISBN: 978-2-86906-680-9.

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Justin Tucker puts the crown on the kicker madness – No NFL weekend goes by without strange misses

Tried 222 times, nothing bad happened 222 times … But at the 223rd extra point in the career of kicker Justin Tucker, he, his quarterback Joe Flacco and many, many NFL fans worldwide were not bad. Because the almost infallible star shooter of the Baltimore Ravens should actually shoot – and at the same time seal the bitter defeat for his team.

When a look speaks volumes: Justin Tucker can’t believe his Week 7 miss.
image

When looks say more than a thousand words. This is a well-known proverb that could not have been better on Sunday evening in Baltimore: On the one hand, the cameras turned to the eyes of Ravens kicker Justin Tucker, who kept pulling up his eyelids and giving the most incredulous of all possible looks. On the other hand, a TV picture immediately afterwards captured the facial expressions of Ravens quarterback Joe Flacco, who had surely already been prepared for an extension, but instead looked empty at the field goal rods and just looked horrified.

These pictures perfectly described what had happened a few minutes and seconds before: First of all, Baltimore (4: 3) had a duel with the New Orleans Saints
Rekord-Quarterback Drew Brees
played strongly and took a 17: 7 into the fourth quarter, before the guest from “The Big Easy” turned up and suddenly led with 24:17 two minutes before the end. Now the Ravens offense was called for again – and playmaker Flacco delivered with a strong 14-yard touchdown pass to his lightning-fast receiver John Brown 24 seconds before the end. 23:24 so.

National Football League – Week 7

Baltimore Ravens – The last games

Tennessee

Tennessee (H)

Pittsburgh

Pittsburgh (H)

New Orleans Saints – The last games

Minnesota

Minnesota (H)

Carolina

Carolina (A)

Baltimore Ravens – Club details

Baltimore Ravens

Establishment date

09.02.1996

Club colors

Purple, black, gold

New Orleans Saints Club Dates

New Orleans Saints

Establishment date

01.11.1966

Club colors

gold, black, white

222/222 becomes 222/223

What was still missing? Of course, the extra point, the so-called point after touchdown (PAT) – for which there is basically no better person in charge than Tucker. The 28-year-old professional and Super Bowl champion from 2012/13 (34:31 against San Francisco) has been playing in Baltimore since 2012 and is considered by many to be the best kicker in the National Football League. With casual shots and the following cool cheering arias, Tucker has already managed a lot of tight things and decided many, many games with important field goals.

An extra point that would bring his team into overtime with 24:24 is actually no problem – especially since the star has so far converted 90 percent of all of his field goals (215 of 239) and 222 of 222 extra points in his regular season career would have. In total, he had even converted 316 of 316 PATs in one go (college days, NFL and NFL postseason). But this time it was ultimately think: Tucker hit the ball well (“I don’t know what exactly happened”), but the egg was just 32 yards away (the PAT has been from the 15- Yard line executed, plus seven or eight yards for the snap) to the right of it for optimal preparation.

Tucker: “That’s a hard thing to take”

Justin Tucker

Wanted to leave quickly after the game: Justin Tucker.
Getty Images

Somehow the leather got a strange twist or a little unfavorable wind and after the really good-looking kick in the process it pulled completely unexpectedly to the right. After his missed shot, Tucker himself admitted: “It feels exactly the way it is: It cost us the possible victory. Admittedly, every one of my team-mates said the opposite and nobody said about victory or defeat alone can decide. But that’s a hard thing to take, in the end you are just the man who has to do the thing. ” And he just didn’t sunk the extra point, which Tucker thinks he would like to have back.

Nobody in Baltimore is mad at the kicker, they all know how important it is for the team – including Head Coach John Harbaugh: “Things like that happen. He’ll handle them well because he’s the best in the business. And he.” will definitely decide games for us again from next week. ”

Missed shots non-stop

Only one question remains: What is actually going on in general with the NFL kickers? Because in addition to Tucker, this weekend cowboys shooter Brett Maher in Washington chased a field goal at 17:20 shortly before the end of the possible 20:20 – but also from 52 yards after a short previous 5-yard Punishment. And what happened to Green Bay’s veteran Mason Crosby two weeks ago and is basically just the tip of the iceberg (
four awarded field goals, one missed extra point
), may still be remembered by some.

Because in total there have been 94 (!) Missed kicks this season. This is the highest value after seven match days in 25 years (on par with 2016).

Columbia Pouring Adventure men’s pants test

Characteristics of the product tested

  • Type of product tested: Hiking pants
  • Composition: Omni-Tech ™ Full-Dull Ripstop 100% nylon 57% recycled polyester, 43% virgin polyester mesh Taffeta 210T 100% nylon
  • Description: Omni-Tech ™ technology with taped seams: waterproof / breathable Elastic at the waist Drawstring at the waist Zipped pocket on the thigh Adjustable leg loops Imported Uses: Hiking
  • Seasonality: 4 seasons
  • Gender: Man
  • Technologies: Omni-Tech ™ Waterproof. Breathable
  • Available product sizes: S-M-L-XL-XXL – Short-Regular-Long leg sizes
  • Weight (manufacturer data): nc
  • Weight (product weighed by the tester): 434 g in M
  • Colors: Black
  • 2 years warranty
  • Care: Wash 30 ° separately
  • Price: € 69.95

Test conditions

  • Test locations: Massif de la Chartreuse
  • Activities: Snowshoes
  • Ecosystem: Forest, Mountain
  • Duration of the test (number of days): 7 days
  • Weather conditions: Snow, rain, wind, hail.

Ecological footprint

  • Manufacturing place: Bangladesh
  • Recycled product: Partly
  • Recyclable packaging: No
  • Recyclable product: Partly
  • Recovery by the manufacturer: NSP
  • Brand environmental policy and commitments: https://www.columbiasportswear.fr/FR/corporate-responsability

1st impressions

When unpacking the Columbia Pouring Adventure rain pants, it gives an impression of solidity as it is thick for over-pants, I tell myself that it will not facilitate movement and that I may be very hot during the effort. We will see that this is not the case, I even wore it directly on the skin one morning and I was pleasantly surprised. These pants have an elastic waist with a drawstring, a zip pocket on the right side, there is a large zip on the side and on almost the entire length of each leg, this zip is protected by a flap equipped with five press studs. The lower leg is adjusted with a Velcro. These pants benefit from Columbia’s waterproof / breathable omni-tech technology.

These pants are designed for 57% recycled polyester because Columbia is committed to a sustainable and ethical economy in the manufacture of its products.

Columbia Pouring Adventure Pants Field Test

First of all, thanks to the very long zips on each leg, the Columbia Pouring Adventure pants can be put on without having to take off your shoes, which is great when you are surprised by a downpour or a thunderstorm. Because of its thickness it does not have a very fine or very adjusted cut but it is not what we ask it. Strangely, I did not feel stuck in it and it does not hinder movement. With taped seams, it is very effective in humid environments. I walked for days in the snow, suffered rain showers, hail, snow, at no time did the water penetrate, it even allowed me to save on gaiters. The small zipped pocket on the right of the pants does not allow you to put much, a few cereal bars, handkerchiefs or keys, a second slightly larger pocket would have been welcome, to be able to accommodate a smartphone or a card for example.

CORONAVIRUS

Coronavirus resolution is everyone’s business.

Do not go to the mountains unless there are imperative reasons to help health professionals and allow the various hospital services (emergency, resuscitation, etc.) to be fully available to treat people with COVID-19. Stay home !

More information on Coronavirus.

Despite the efforts made with snowshoes with a fairly heavy bag, breathability is quite good, the trick is to partially or fully open the leg zips and then play with the snaps, you quickly take the fold and c is quite effective. The downside is that if it falls in the snow with the zips open, it enters the pants, I tested.

The thick material of the pants seems made to last, no hiccups are to be deplored over the seven days despite the branches, the rocks, the sticks, the snowshoes and the mud. After going through the machine, it is like new.

I find the price / efficiency / practicality ratio very interesting compared to other brands. These pants can be used for 4 seasons even if there is a risk of being very hot under a summer storm.

  • Manufacturing quality – 95%
  • Comfort – 90%
  • impermeability – 100%
  • Windbreaker – 90%
  • Breathability – 85%

92%

My opinion

The Columbia Pouring Adventure pants are solid, effective. Its maintenance is simple, a sponge may be enough. Sold at an attractive price, it can be used in many outdoor activities in wet conditions. It deserves to be a little more accessorized at the level of the pockets and apart from this small defect it is almost a faultless.

Apple changes its bagel emoji and the Philadelphia brand rubs its hands

Apple has modified its bagel emoji, deemed too “dry”, to add fresh cheese. But behind, it is especially the brand Philadelphia which is delighted with this change.

Barely added, already modified. Apple has quietly changed its bagel emoji, originally unveiled on October 2, 2018 with around 70 new emoticons in the iOS 12.1 beta version for developers.

Jeremy Burge, who works for the reference site Emojipedia, was the first to realize that this round bun had been modified in the fourth version of iOS 12.1 beta, this October 16, 2018, to incorporate a garnish of fresh cheese.

What happened to Apple agreeing to modify one of its new emojis, less than two weeks after its launch? There was first, at the beginning of October, a wave of indignation – all proportion kept however, in view of the product which is especially very popular in the United States.

As The Verge had spotted, many American internet fans of the brioche had noticed that it did not look extremely good, looking a little dry and, above all, completely unaccompanied. Obviously, a Change.org petition was created (signed by… 1,800 people).

Victory for Philadelphia

It was enough for the famous brand of fresh cheese, Philadelphia, to take hold of this “fight”, and relayed on his account, from October 4, the campaign entitled #Sadbagel (sad bagel), then the petition.

82% of the 13,000 Internet users questioned on Twitter – including many of the brand’s followers – of course said that a stuffed bagel would be more appetizing.

Since Apple’s decision has been announced, the firm’s official Twitter account has not hidden its joy. In addition to relaying this change of look, she also modified her cover photo, which now features a succession of new generation bagel emojis. Victory of the people, or of capitalism?

Who’s who

Front photo credit: Emojipedia

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