Grand-Bassam, Oct 26 (AIP) – A conference on adolescent and youth health was organized on Tuesday by the West African Health Organization (WAHO) and a working group in Grand-Bassam. This conference, held as a prelude to the organization of the 2nd ECOWAS forum on good health practices, aims to have a common understanding of the nature and extent of the priorities defined in the area of adolescent and young people’s health in the ECOWAS area. According to the Director General of OASA, Dr Xavier Crespin, this meeting is part of the implementation of the 2016 – 2020 plan for the health program of the ECOWAS countries. “It shows our political commitment at the highest level. It will be for this 2nd forum of …
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For a year, Columbia and Au Vieux Campeur will have a common storefront in rue des Ecoles.
Columbia Sportswear Company continues its development and opens a new Parisian store with a somewhat particular content: the specialist in outdoor equipment and sportswear has indeed taken up residence for a fixed period in one of the Au Vieux Campeur stores on rue des Ecoles, in the 5th arrondissement of the Capital.
Since October 21 and for a year, the American brand and the French distributor have therefore been a common storefront, Columbia now presenting its products on a surface of 45 m².“The brand’s objective is to respond even better to growing demand and to amplify its connection with passionate outdoor consumers in search of innovative and quality products, to show the extent of its range and to give life to a unique experience for the greatest number by relying on retailers who share the same passions and values” Explain Pascal Bonnet, Country Manager France.
An ideal location which will allow fans of the brand to rediscover this winter Columbia and Sorel footwear and textiles collections, which belongs to the Columbia group. Then, in the summer, make way for the Columbia Montrail collections, for trail running lovers. The team will also ensure, as part of the Columbia partnership with Ultra Trail Mont-Blanc (UTMB) to advise participants.
This Parisian opening takes place just before the Strasbourg and La Clusaz openings (see Columbia Sportswear Company announces two openings in Strasbourg and La Clusaz), all of which 5 shops and fifteen “shops in the shops” Columbia’s locations in France. In addition, says Pascal Bonnet, “this opening marks the start of a strong voice from Columbia in France, in winter 2016, in media and television, in particular“. To be continued !
This is a formula that the Old Camper was not previously fond of: opening a shop with one of his suppliers. The installation of corners or simple furniture in the colors of the brands does not really figure in the culture of the brand. It is therefore an exception that the specialist in outdoor activities devotes one of his boutiques in the Latin Quarter in Paris to the Columbia group.
“We have been working on a store development project with partners for a year and a half. We are proposing the project as a priority to multi-brands with whom we are already working,” explains Matthieu Schegg, European commercial director for the American group. We therefore proposed it at the Vieux Campeur. At first he was not interested and he finally validated it this summer. “
The 45-square-meter boutique, a former optics store for the Old Camper located at 42 rue des Ecoles in the 5th arrondissement of Paris, therefore offers offers from Columbia but also from Sorel. The brand, specialist in hot shoes, will be on site to present its new textile collection. For the spring-summer season, Sorel will give way to Columbia Montrail and its trail running shoes. The brands are presented with their furniture and merchandising. But if the Columbia and Sorel logos are displayed in large in the window, the facade remains in the colors of the Old Camper.
“Overall, Columbia and the Old Camper share a family spirit and the shift Columbia made three years ago corresponds to our state of mind with regard to outdoor sports, explains Aymeric de Rorthays, co-managing director (with Ludovic) and grandson of the founder. It’s Columbia year with this pop-up shop, for two seasons. In a year, it will be someone else. “
The speech is clear. It is out of the question for the owners of the brand to convert the early 30s of their Paris stores into single-brand stores.
Pascal Bonnet, who directs Columbia Sportswear in France and Belgium, believes that this store is the cornerstone of its partnership development: “It allows us to demonstrate Columbia’s potential. And we agree with the Vieux Campeur. There is no problem if we find a partner to open a store in Paris. “
In the meantime, the group is preparing its November openings in Strasbourg and La Clusaz.
Columbia Sportswear Company will open two stores this fall to offer its outdoor sport products.
Val d’Isère in 1994 and Chamonix in 2008: after having long counted only two stores dedicated to its products, the Columbia Sportswear Company is preparing to open two new stores!
The specialist in outdoor sports items (skiing, hiking, trail …) will settle in November in La Clusaz, in Haute-Savoie, on the 9th, and in Strasbourg, on the 16th. The different lines of the brand will of course be highlighted, but the network also plans to make room for Sorel shoes, a brand that is part of the Columbia Sportswear group.
Thanks to the principle of partnership, the group intends to give a boost to its development in France on the sidelines of its development in the form shop in the shop. Are particularly targeted at first the cities of Lyon, Paris and Annecy. Do you want to open a sportswear store and start your own business with Columbia Sportswear Company? Do you have a personal contribution of € 80,000? Request now the documentation of the brand via its personalized file on our pages to learn more about its operation!