Philadelphia attacks the French cheese market

As much with the acquisition of Lu, the American group had some assets in France to deploy Oreo, as much in the world of cheeses, the group starts from scratch in France.

The brand has been present in Europe for forty years“, relativizes Fabien Razac, marketing manager of Philadelphia. Launched in Germany in the 60s, the brand is present in sixteen European countries, where it achieves 35% of its sales, or 1.4 billion euros.

Leader in Europe, it will have a lot to do with the French offer, already wide: Kiri, La Vache qui rit, Boursin, Tartare and other Saint-Moret await the American brand firmly… “We set ourselves a target of a penetration rate in 15% of French households“, displays Jean-Philippe Paré, president of Kraft Foods France (2.15 billion euros in turnover in 2010).

At the industrial level, the cheese specialty is produced in Germany, like nearly 70% of the brand’s volumes in Europe. However, for the French market, the recipe has been adapted. “The three varieties available in France are stronger in taste“, explains Fabien Razac. At the commercial level, the American group has signed an agreement with Yoplait to share the sales force.

Philadelphia will not be the last Kraft product to land on the French market, warns Jean-Philippe Paré: “We still have on our radar one or two billionaire brands or almost of the group that we can deploy in France“. Competition is prevented …

Alcohol abuse – number of hospital cases in Germany in 2018, by age group

The statistics show the number of hospital cases due to acute alcohol abuse * in Germany by age group in the years from 2017 to 2018. In 2018, a total of 9,494 patients between the ages of 20 and 25 were treated as inpatients due to alcohol abuse.

Number of hospital cases due to acute alcohol abuse * in Germany from 2017 to 2018, by age group

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gbe-bund.de. (September 5, 2020). Number of hospital cases due to acute alcohol abuse * in Germany from 2017 to 2018, by age group [Graph]. In Statista. Accessed September 23, 2020, from https://www.statista.com/statistics/273745/umfrage/in-hospital-treated-cases-of-alcohol- abuse/

gbe-bund.de. “Number of hospital cases due to acute alcohol abuse * in Germany by age group from 2017 to 2018.” Chart. September 5th, 2020. Statista. Accessed on September 23, 2020. https://www.statista.com/statistics/273745/survey/in-hospital-treated-cases-of-alcohol- abuse/

gbe-bund.de. (2020). Number of hospital cases due to acute alcohol abuse * in Germany from 2017 to 2018, by age group. Statista. Statista GmbH. Accessed: September 23, 2020. https://www.statista.com/statistics/273745/in-hospital-treated-cases-of-alcohol- abuse/

gbe-bund.de. “Number of hospital cases due to acute alcohol abuse * in Germany by age group in the years from 2017 to 2018.” Statista, Statista GmbH, 5. Sep. 2020, https://de.statista.com/statistik/daten/studie/73745/umfrage/im-krankenhaus-behandelte-faelle-von-alkoholmissbrauch/

gbe-bund.de, Number of hospital cases due to acute alcohol abuse * in Germany from 2017 to 2018, by age group Statista, https://de.statista.com/statistik/daten/studie/73745/umfrage/im-krankenhaus- treated-cases-of-alcohol-abuse / (last visit 23 September 2020)