10 million restyling for a “back to the future”

The updated restaurant offer, the arrival of iconic brands and spaces for socializing are just three of the innovations that CinecittaDue has in store for its customers. The shopping center is in fact destined to be the protagonist of a restyling that will end up adapting the entire structure to a new commercial offer.

The total investment, for what is called the “back to the future”, is around 10 million euros. This is the sum that Silvano Toti Holding, owner of the historic mall in Rome, has decided to dedicate to the structure inaugurated over thirty years ago. The works have already started and will proceed by successive steps, both inside and outside the shopping center. The completion of the interventions is scheduled for the end of 2023.

The restyling will favor the new way of buying, socializing, working, studying and having fun, of expressing one’s individuality and taking care of oneself in a functional, welcoming and sophisticated context at the same time, conceived in response to the needs of purchase and use that they have changed over time compared to those that had marked the first opening of CinecittàDue.

The restyling concept bears the authoritative signature of Chapman Taylor while Cushman & Wakefield, the company in charge of the management of CinecittàDue since 2018, will work alongside the Property to ensure the full operation of the gallery during all stages of processing. And since consumption styles are constantly evolving, Cushman & Wakefield has also been assigned the responsibility for the strategic repositioning of the Center, pursued by re-marketing the spaces to a selection of brands that can best interpret the taste and needs of the consumer.

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“CinecittàDue has made the history of shopping centers in Italy – explained the lawyer Mario Amoroso, president of the CdQ of CinecittàDue – With this very significant intervention, also in terms of economic commitment, we place it fully in the present and above all we project it in the future, opening it to an ever wider and more demanding public. In the coming months we will therefore reorganize a safe, comfortable, qualifying place in a single destination, in the heart of the city. A place that will be open to the community and the territory, attentive to sustainability “.

“To look to the future of CinecittàDue it is necessary to keep clear the trace that generated its origin – explained the architect Vittorio Caponetto of Chapman Taylor – CinecittàDue was born 33 years ago, in a period in which building a shopping center could prove to be a bet at risk. A courageous investment, if you will. The architectural project was carried out with criteria that today can be considered as a good basis for continuing in the direction of environmental sustainability, implementing the quality of the experience inside the center “.

“Thanks to the experience gained in the management of shopping centers throughout Italy, and in particular in the coordination of complex redevelopment operations such as the restyling currently underway at CinecittàDue, Cushman & Wakefield has the best skills to support the owners and tenants in this delicate ride. In particular, our commitment – stated Antonello Delle Noci, head of asset services retail Italy at Cushman & Wakefield – will be to ensure a smooth transition, offer different user profiles cutting-edge services, enhance the shopping experience with effective communication. , cutting-edge technologies and distinctive communication “.

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To mark the epochal change underway, the logo of the Center and the coordinated image of the Center have also been updated, in terms of content and style. The casting to identify an influencer who will give even more strength to the centre’s advertising campaigns is over these days.



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